interior trend: boucherouite rugs

Beni Ourain… you’ve had your time. There’s a contender for your crown of ‘most likely to be found on the floors of interior bloggers and stylists’, and it goes by the name of ‘Boucherouite’. Boucher-what-now? Yeah, I know, I don’t know how to pronounce it either, so let’s just call them Moroccan rag rugs for now. And aren’t they pretty? They’ve got a lot more going for them in the hue department than Beni (although I don’t want to diss BO too much, in fact I have one in my living room and it’s not going to be ousted any time soon) and the unsual textile texture means that half the rug doesn’t stick to you every time you rest your backside on it (anyone else?). A quick perusal of Pinterest uncovered these gorgeous specimens – I love how they either complement the colour scheme of the room or add a striking focal point to an otherwise neutral palette. So Beni, old buddy old pal. I wouldn’t get too comfy. The Mighty Bouche is muscling in on your territory, big time…
{images via cococarpets, apartment therapy, casa del caso & sfgirlbybay}
So, where can I bag myself one of these boucher-wotsits? I hear you cry. Right here, my friends…
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